NAACP – 2nd app – Relief

Coronavirus Relief Grant

2020-05-13 16:23:29

Checkbox-571: #5

AreYouANonprofit: Yes

Legal-name: Long Beach Branch NAACP (in conjunction with LB Central Area Association)


Address: PO Box 1594

City: Long Beach

State: CA

Zip: 90801

Tax-id: 330432264

Organizational-status: 501 (c) (3) nonprofit


Officer-firstname: Naomi

Officer-lastname: Rainey Pierson

Officer-title: President

Annual: $200,000 plus $125,000 in donated and in-kind services

ContactFirstName: Naomi

ContactLastName: Rainey

Contacttitle: President

Tel-952: 562-856-7586



GrantPurpose: NAACP seeks grant funding to provide emergency food relief and critical supply delivery to home-bound, Long Beach residents, including seniors, those with limited income, those with no transportation, grandparents with parental custody of their grandchildren, veterans, and those with disabilities.

TotalCost: $27, 950

Requestedamount: $20 ,000

Periodoftime: June 8- August 8 (We will extend to September 8 and beyond, depending on additional donations)

Audienceserved: NAACP Covid-19 Food Delivery Program will serve seniors, children, those with disabilities, veterans, and low-income residents without reliable transportation to go grocery shopping.

Demoofaudience: Data from the Center for Disease Control suggests a disproportionate burden of illness and death among racial and ethnic minority groups. While all Long Beach residents will be eligible to apply for this program, the NAACP will target program outreach to African American, Latinx, and other ethnic minority groups.

Numberofserved: Should NAACP receive grant funding, we will be able to provide bi-weekly food delivery to a minimum of 50-60 households. We will increase the number served with additional grant funds, which we are currently seeking.

District: 6,7,9

Funding: Immediately

1. What disaster recovery service have already been provided? : While the NAACP has provided dozens of educational, youth, financial, social justice, and civil rights programs to Long Beach residents since its founding in 1940, the Covid-19 pandemic has created an additional need to expand our efforts into direct humanitarian care. The need has never been more dire. Because of the strength of our relationships with leaders and community groups throughout the City, we can rapidly ramp up and begin implementing our Covid-19 Food Delivery Program as soon as the grant award is announced.

Since April 2020, the Long Beach branch of the NAACP, working with our community partners, has secured and distributed personal protective equipment (PPE) to Long Beach residents in need. So far,we have distributed, or have immediate plans to distribute, 24,000 masks, 24,000 gloves, and 3,200 units of hand sanitizer throughout the community, helping keep some of Long Beach’s most vulnerable residents protected. This successful new program launch demonstrates our ability to roll out emergency humanitarian services quickly and effectively.

Over the last eight weeks, the NAACP has also provided virtual tutorial service and support for students, including students of color throughout the city, working with organizations such as Long Beach Unified School Districts, National Council of Negro Women, 100 Black Men, African American Churches, Senior centers, and New Hope Home.

These efforts demonstrate our ability and commitment to meet community needs in this pandemic by leveraging relationships and organizational infrastructure already in place.

2. What additional services, above your standard operations, will be conducted with this grant funding?: Grant funds will allow the NAACP to expand our humanitarian outreach in the City. Our PPE distribution program has shown us first-hand that many Long Beach households need desperate help to meet their basic needs. As unemployment levels continue to rise, we expect the need for supplemental food programs to increase exponentially as well.

Many residents cannot access either the grocery store or food banks because of health, disability, income, childcare, or transportation considerations. In the NAACP Covid-19 Food Delivery Program, we will provide food delivery directly to homebound residents in need. We anticipate serving seniors, grandparents raising family members, veterans, those with disabilities or comprised immune systems, and persons with limited income, or without transportation, impacting their ability to secure and bring home groceries. For a minimum of two months (July and August, though possibly into September), participants will receive bi-monthly food delivery, up to $75 worth of groceries per delivery, for an approximate total of up to $300 of groceries per household. We will continue running this program as long as funds are available and anticipate generating additional funds from other community sources. In fact, this grant funding can act as seed funding to help us launch and grow this program.
In the food delivery program, residents can receive food donations that will be delivered to their residence using retail grocery stores’ own food delivery programs that are already serving typical customers. This removes transportation as a barrier to receiving food donations. Allowing participants to select their own food also allows them to consume and enjoy food typically eaten in their household. All applications will be vetted by the Program Manager, and restrictions for items such as cigarettes or alcohol, which will be outlined in the application. Approved program participants can order food of their choice directly from Long Beach supermarkets that provide home delivery services and set up a time for delivery that is convenient to them. Program staff will manage the financial component of each order to confirm delivery directly to the residents. Should a program applicant live in an area not served by a store home delivery program, or if a resident requests more personalized items offered not offered at a chain grocery store, custom solutions will be made, and may include a NAACP staff member purchasing and delivering food to the household via contactless delivery.

3. What individuals (and/or organizations) will you assist? : The NAACP will work with community partners in the 6th, 7th, and 9th Council districts to promote the program to residents in need. While this program will be open to all eligible Long Beach residents, outreach efforts will target minority and underserved residents, including African American and Latinx residents, and other ethnic groups who are disproportionally impacted by the Covid-19 pandemic. We have invited the following organizations to partner with us and promote this program to their stakeholders: LB Central Area Association, Carmelita’s, Grant Church, Christ 2nd Baptist Church, Gospel Memorial Church, and Long Beach Memoria Children’s Dental Clinic. These organizations were selected because of long-standing relationships already in place with the NAACP, the strength of their perspective reputations in the City, and the diversity of both the demographics and geography of who they serve. Please note, all elements of the program, including food delivery, will be managed by NAACP staff and interns. The role of our community partners is solely to provide outreach.
Since the beginning of this crisis, the NAACP, as a trusted community resource, has also been connecting our stakeholders with local information and programs resources, including food programs already available. We have also shared important Covid-19 related information provided by the City and County to our membership. The NAACP will continue to act as an information clearinghouse, not just to the African American community, but to the community as a whole, because all of us are impacted by the pandemic.

4. What other disaster recovery funds have you received? What amount?: N/A. We have only requested, and received, in-kind donation of PPE supplies.

5. What other disaster recovery funds have you applied for?: N/A