New Image Shelter, Inc.- Relief

2020-04-24 15:31:01

Checkbox-571: #1, #4, #5

AreYouANonprofit: Yes

Legal-name: New Image Shelter, Inc.


Address: 4201 Long Beach Blvd., Suite 218

City: Long Beach

State: CA

Zip: 90802

Tax-id: 82-0708106

Organizational-status: 501 (c)(3) nonprofit


Officer: Vicki Adams, Board Chair

Annual: $306,000

ContactName: Lynda Moran

Title: Executive Director

Tel-952: (562) 305-6155

SecondaryPhone: (562) 822-7657


GrantPurpose: To prevent homelessness by providing partial financial rental and utility assistance and basic needs.

TotalCost: $127,912

Requestedamount: $21,440

Periodoftime: This is a 60-day program period to begin on the third day of receipt of funds.

Audienceserved: All of the above

Demoofaudience: Any individual or family accessing the agency to address an emergency need

Numberofserved: 210

District: All Districts, based upon the need.

Funding: Immediately

1. What disaster recovery service have already been provided? : New Image Shelter, Inc. (NIS) provides case management and supportive services to homeless and low-income individuals and families with children. Its case managers and outreach team have been providing housing and comprehensive supportive services through several of its programs, as families transition from homelessness to housing; and through its homeless prevention efforts. However, as a direct result of the COVID-19 Pandemic, our services have tripled, as families who were in stable housing are now finding themselves in unpredictable situations.

Additionally, because of the nature of the pandemic response, the amount of time working on a case has also increased, as many places are closed, forcing us to navigate through new guidelines, working hours, and technology have been difficult for clients and staff alike. Furthermore, items that were easily accessible before the pandemic are now difficult to find. Therefore, we must commend our staff and volunteers for their dedication to ensuring that services are provided as they continue in equal intensity, the donation of their time and effort as frontline responders. These workers and volunteers extend far beyond their regular workday, in order to provide services to the neediest of the needy wherever they are or reside during this pandemic, and all while maintaining and following the CDC guidelines to prevent the spread of the coronavirus.

The disaster recovery services that New Image has been and continues to address are as follows:
• INTENSIVE CASE MANAGEMENT via telephone, in person, and/or zoom (when possible), providing linkages to housing, employment counseling, food distribution centers, legal services, mental health, and assistance with the completion of applications for mainstream benefits programs, i.e. G.R., CFDC, Medical, W.I.C., etc. and other COVID-19 relief funds.
• FAMILY FOOD AND ESSENTIALS DISTRIBUTION. Depending on every family’s need, we prepare and deliver the following items: drinking water, food, toiletries, formula, diapers, baby wipes, blankets, some perishables, protective face masks, gloves, body wipes, disinfectants/cleaning supplies, and supermarket gift cards.
• OUTREACH TO ENCAMPMENTS with emphasis on families with children, providing basic essentials, i.e. drinking water, food, toiletries, formula, diapers, baby wipes, blankets, some perishables, protective face masks, gloves, body wipes, disinfectant/cleaning supplies and games/toys.
• OUTREACH TO UNSHELTERED HOMELESS INDIVIDUALS, who are living under bridges and bypasses, in abandoned buildings, cars, and/or other places not meant for human habitation, including the Port of Long Beach environs and along the 710 freeway and Shoreline Drive. As well as other areas upon request by businesses or community members.
• FAMILY FINANCIAL ASSISTANCE FOR EMERGENCY HOUSING PLACEMENT (Motel) for up to three days while more appropriate housing can be secured.
• FINANCIAL ASSISTANCE FOR THE ACQUISITION OF LOST ITEMS that could prevent the person from securing permanent housing and/or increase their income, such as California Driver Licenses, Identification Cards, Disabled cards, Birth Certificates, etc.
• (PARTIAL) FINANCIAL RENTAL ASSISTANCE, up to $500 (one-time award) to reduce the financial burden.
• (PARTIAL) FINANCIAL UTILITY ASSISTANCE, up to $75 (one-time award)
• FINANCIAL ASSISTANCE FOR MEDICAL PRESCRIPTIONS if the medication is essential to the persons health (subject to case management verification)

2. What additional services, above your standard operations, will be conducted with this grant funding?: Like most non-profits, New Image Shelter has been receiving an increase of 2-3 times the number of requests for assistance, as a direct result of the COVID-19 Pandemic. Though we are doing everything in our power to spread funding and resources to the highest capacity to address the greatest number of requests, they are constantly being exhausted. The Long Beach Community Foundation’s grant will provide the following disaster recovery services for an estimated 60 days, or 2 months:

A. A PART-TIME OUTREACH WORKER (4 hours daily @ $14.25 hour) $2,240 – The Outreach Worker will work closely with our Case Managers and will accompany them in the provision of items needed (food, diapers, baby wipes, disinfectant spray, gloves, masks, water, etc.) for their sustainability as identified in Question 1.

B. ADMINISTRATIVE COSTS (7%) $1,400 – For the provision of Administrative Program Oversight.


1. Basic Needs $3,000 – This component requests many supportive and product distribution services, as requested and needed, such as these items: emergency housing, case management, diapers, formula, toiletries, food, clothing, blankets, filling of prescriptions/medications, and other miscellaneous items as stated in Question 1.

2. Financial Rental Assistance $11,000 – Though there is an Eviction Moratorium on all COVID-19 related non-payment of rent evictions through May 31, 2020, post moratorium it is expected that all accounts will be due in full prior to November 30, 2020, so the agency is advising everyone it serves to try to make payments towards their rental/lease responsibility, regardless of the amount. Thus, the grant funds will include a one-time partial financial rental and/utility assistance payment. The rental assistance will provide up to $500 (for example if the rent is $950 a month), and the client has $450, New Image will pay the remaining $500, pending verification from owner, landlord, management company, etc., prior to a check being issued to the company.

3. Financial Utility Assistance $3,000 – Though there is a Moratorium on Utilities Shut Off through May 31, 2020, the usage costs must be paid prior to November 30, 2020. Partial financial utility assistance will pay up to $75 toward a utility bill, pending of supportive documentation. All verifications are determined by the case manager and checked off by the Executive Director or her designee, prior to a check being issued to the company.

D. OFFICE SPACE FOR OUTREACH WORKER ($600) – $300 Monthly for two months

E. PARTIAL MILEAGE FOR OUTREACH WORKER ($200) – $100 per month for two months. New Image will pick up all additional mileage cost.

The attached Long Beach Community Foundation Funding Budget is for two months, and should last for up to 60 days, based upon the number of requests we are currently receiving.

Please note, our agency works diligently on securing items from donors that are free and/or at low-cost to better extend our funds and resources as far as possible and serve the greater number.

3. What individuals (and/or organizations) will you assist?  New Image Shelter, Inc. does not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status in any of its programs and services. The services identified above are designed to assist homeless and low-income individuals and families, based on HUD’s 2020 Low-Income Limits. However, what we have experienced during the past month and half, is that families who had a stable income before COVID-19, are now finding themselves on the verge of becoming homeless, as they had a sudden loss of income and are dealing with unexpected as well as expected expenses. Therefore, at this time, no person requesting assistance is being turned away, however, when verifiable, New Image does its due diligence.

Our Outreach Team serves unsheltered homeless individuals and families, who are living under bridges and bypasses, in abandoned buildings, cars, encampments and/or other places not meant for human habitation, including the Port of Long Beach environs and along the 710 Freeway and Shoreline Drive. Families being served come from all Long Beach Districts and have been directly affected by the COVID-19 Pandemic.

Additionally, we are proud to have worked with and assisted the following organizations upon request or invitation: Catholic Charities, The Long Beach Rescue Mission, Harbor Interfaith, The Long Beach Multi Service Center, the Women Center of Long Beach, The Department of Mental Health Services, and all businesses, Council and Congressional Districts, or other social service agencies who are seeking assistance for their clients.

4. What other disaster recovery funds have you received? What amount?: Tyler Perry Foundation $5,000
The Hale Foundation $5,000
Jerry and Jean Green $2,000

5. What other disaster recovery funds have you applied for?: The SBA Grant $10,000
Monster Energy $2,000
Kiewit Corp $1,000
Chevron Foundation $5,000